SS25 Womenswear Collection

This collection is an ode to the modern muse, the woman who navigates the urban landscape with confidence and grace. It's a fusion of the natural world's allure with the boundless energy of the digital age.

Cool Girl: Urban Rebellion

In the concrete jungle, where nature's whispers are often muted by the city's roar, Zoelle's "Cool Girl" collection emerges as an oasis of effortless style. The flowing dresses, adorned with Zoelle's iconic patterns, bloom in vibrant tones, a defiance against the urban monotony. Delicate metallic threads woven into the fabric whisper of a digital dreamscape, a subtle reminder of the boundless potential that exists even within the confines of the city.

“Cool Girl” captures the essence of iconic “it” girls, juxtaposing womanhood and romance with peekaboo waist slits and puff sleeves. It reimagines feminine oversized ruffles with structured silhouettes inspired by meido cafe uniforms. Each piece in the collection, such as the blue gingham dress with exaggerated ruffles and the structured white shirt dress, highlights Zoelle’s mastery of mixing textured fabrics, pleating, and prints.

Our fabric selection includes high-quality cotton and lightweight materials that ensure both comfort and durability. The structured cotton gingham provides a nostalgic yet modern twist, while the intricate pleating and ruffles add a touch of whimsy and sophistication.